Step inside a real-world example of legal innovation as two Lawyerist Lab members, Rachel Allums and Allison Harrison, reveal how they partnered to create Safe Sendoff, a new company addressing common legal needs for young adults. Rachel and Allison identified a need for legal documents like powers of attorney and HIPAA releases when young people turn 18. They decided to join forces, sharing costs and leveraging their individual firm experiences to develop a product that serves both young adults and their parents. Beyond providing crucial legal forms, Safe Sendoff also includes an "Adulting 101" course, which educates young people on the responsibilities and rights that come with turning 18, covering topics from employment rules to filing taxes. Their discussion highlights a new service delivery model offering automated, cost-effective solutions. Rachel and Allison share how their experience running their individual law firms informed their approach to building Safe Sendoff, allowing them to expedite the process of defining their purpose, vision, and ideal client. They also emphasize the benefits of working with a shared coach through Lawyerist Lab, which helped keep them on track. You'll learn about their commitment to transparent, upfront pricing and their focus on delivering valuable legal support through recorded explanations and automated processes, making high-quality legal information accessible at a fraction of the cost. If this discussion sparks questions about optimizing your firm's operations or identifying new opportunities, consider exploring the "free small firm scorecard" at lawyerist.com/scorecard. It's a quick assessment to help you get a data-driven view of your firm and identify areas for smart improvements as you embark on your own innovation journey. Listen to our other episodes: #407: Serving Clients Through Alternative Business Structures, with Mike Payne and Chad Huebsch Apple Podcasts | Spotify | Lawyerist #368: Using Strategy Intensives for Your Firm’s Success, with Anne Romanello Apple Podcasts | Spotify | Lawyerist #320 A Labster Call, with Aaron Thomas Apple Podcasts | Spotify | Lawyerist Have thoughts about today’s episode? Join the conversation on LinkedIn, Facebook, Instagram, and X! If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. Access more resources from Lawyerist at lawyerist.com. Chapters/Timestamps: 9:31 - Introducing Safe Sendoff: A New Venture 11:49 - The "Adulting 101" Component & Why Young Adults Need These Documents 15:14 - The Partnership Journey: Challenges and Synergies 17:48 - Building a Second Business Differently 22:46 - The Business Model: Beyond the Billable Hour 25:24 - Lessons Learned and Advice for Entrepreneurs 28:53 - What's Next for Safe Sendoff: Marketing and Growth
