Georgia Grace Edwards is the co-founder and CEO of outdoor apparel brand Gnara . She is a driven business person who has raised millions of dollars for her company by winning pitch competitions and winning over investors. Gnara is well-known for its patented Go Fly zipper technology, which allows women to pee outside without removing clothing. They produce their line of apparel, like the popular Go There Pants, as well as license their Go Fly technology to other brands. In this episode, Georgia Grace talks about the power of pitch competitions, how to grow customer loyalty by being transparent, and why solving a real problem is the best inspiration for facing the challenges of growing a brand. Gnara has recently launched a second Kickstarter campaign for its Go Free Leggings . The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/ KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia. #koreoutdoors #craftgearfromhere
