Aman Gebru on Truthmarks

In this episode, Aman Gebru, Assistant Professor of Law at the University of Houston Law Center, discusses his draft article "Truthmarks," which will be published in the American University Law Review. Gebru begins by explaining the purpose of trademark law and how it protects trademarks. He describes three uses of trademarks that are inconsistent with the policy goals of trademark law of conveying truth information to consumers: masking marks, zombie marks, and nonsense marks. And he reflects on how trademark law could mitigate the harms associated with those uses. Gebru is on Twitter.

This episode was hosted by Brian L. Frye, Spears-Gilbert Professor of Law at the University of Kentucky College of Law. Frye is on Twitter at @brianlfrye and on Bluesky at @brianlfrye.bsky.social.

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