Co-founder and chairman of the Arizona Beverage Company, Don Vultaggio, reveals how he built a billion-dollar brand from scratch, without investors, a college degree, or ever raising the iconic 99-cent price.
Don shares the unlikely moment that inspired him to launch Arizona Iced Tea and how he beat beverage giants by staying hands-on and treating employees like family. From tariffs to tough competition, Don breaks down what it really takes to grow a powerhouse brand in America.
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