I have a bone to pick with the word entrepreneur because somewhere along the way, it became less about building something real and more about having a sexy title in your Instagram bio. Everyone wants the label, but not everyone has put in the time, taken the hits, failed, adjusted, and kept going long enough to actually earn it.
In this episode of Habits & Hustle, Shani and I get into the difference between being entrepreneurial and actually being an entrepreneur. We also talk about fake business gurus, online courses, social media self-promotion, and why you need to be way more discerning about who you trust, follow, and pay.
Because here’s the truth: selling a course on success does not automatically make you successful. If you want to build something real, you need persistence, proof, and the ability to get back up when the first version does not work.
No sexy bio line.
No fake guru playbook.
Just the actual work.
Let’s dive in.
What's Discussed:
(00:59) Why the word “entrepreneur” has become the new sexy Instagram bio label.
(02:15) What actually qualifies someone as an entrepreneur versus someone who just wants the title.
(03:08) The problem with people selling courses on entrepreneurship when they haven’t built anything themselves.
(04:04) The real difference between being entrepreneurial and being an entrepreneur.
(05:27) Why selling a course can make someone a good internet marketer, but not necessarily a qualified business expert.
(06:15) How social media creates the illusion that someone is more successful or experienced than they actually are.
(07:35) The fine line between being an entrepreneur and being a snake oil salesman.
(10:24) Why discernment matters when deciding who to trust, follow, listen to, or buy from online.
(12:04) The “do your own research” mindset and why people get burned when they blindly trust influencers.
(12:54) How Shark Tank and social media made everyone believe they could build the next big business.
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Find more from Jen Cohen:
Website: jennifercohen.com
Instagram: @therealjencohen
Books: jennifercohen.com/books
Speaking: jennifercohen.com/speaking-engagements
