Go behind the scenes of Brittnie's content planning process, sharing the tools, strategies, and systems she uses to stay organized and ahead of the game. Whether you're a creative entrepreneur or a busy mom managing a small business, you'll find valuable insights in her approach to content creation and planning.
Key Highlights:
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Brittnie's Content Planning Toolkit:
- Brittnie shares her go-to tools for content planning, including her phone calendar, Capture the Chaos planner, Google Docs, Google Sheets, Canva, Flow Desk, Pinterest, and Google for research.
- She discusses her exploration of online task management systems like Meiser Task, Notable, Airtable, Trello, and Asana, noting that she's still on the hunt for the perfect long-term solution.
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Strategizing for Sales and Promotions:
- Planning content with sales, promotions, and events in mind is crucial. Brittnie explains how she aligns her content calendar with key dates, such as promoting mini sessions during the fall and timing her planner launches.
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Content Strategy for Special Events:
- Using her upcoming "reveal day" as an example, Brittnie outlines her multi-platform approach to event-driven content, including email, social media, and YouTube. She emphasizes the need to start planning content well in advance and shares her focus on promoting her email list and the 2025 planner, rather than blogging specifically about the reveal day.
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Content Creation and Niching:
- Brittnie dives into her content creation process, from managing ideas in a Google sheet to organizing them into categories like podcasts, YouTube, blogs, and freebies. She stresses the importance of having a clear purpose and call to action for each piece of content.
- The episode also touches on the power of niching in marketing and messaging, which Brittnie plans to explore further in a future episode.
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Repurposing Content Across Platforms:
- Brittnie discusses her plans to repurpose podcast content for email, YouTube, and potentially her blog. She shares her thoughts on whether YouTube is the right platform for her and how routines fit into her content strategy as one of her key pillars.
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Content Organization and Planning Strategy:
- Using Google Sheets and Pinterest for keyword research, along with her Capture the Chaos planner, Brittnie breaks down her content planning process. She organizes her planner into four columns—Inspire, Educate, Behind the Scenes, and Promote—and details how she applies this system across various platforms like podcasts, email, and social media.
- Listeners are encouraged to take advantage of Brittnie's free printable content planning pages and mini-course on using the planner to maximize their content strategy.
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Instagram Content Planning:
- Brittnie shares her content planning approach for Instagram, emphasizing the importance of preparation, organization, and consistency. She offers insights into her upcoming email series on content planning and invites listeners to sign up for her email list to access additional resources.
Whether you're just starting out or looking to refine your content strategy, this process provides a roadmap for success in managing content across multiple platforms.
Connect with Brittnie:
Website
Instagram
Free Content Planning Pages
Purchase The Planner
Save the dates
2025 Planner Reveal: September 9th
2025 Planner Launch: October 8th
Listen to more episodes of the The Organized Creative Podcast!
Listen on: Apple | Spotify | Google
