In this episode, Laura sits down with paid ads expert Britt Holmes (Founder, Merit Media) to demystify when to use ads, what must be in place first, and how to choose between Google, Meta, and LinkedIn without burning cash. If you’ve wondered whether ads are a quick fix (they’re not) or how to know you’re actually ready, this one’s for you. In this episode you will hear: 00:31 Meet Britt Holmes of Merit Media 02:22 Britt’s background: global to founders 03:28 “Can I just run ads?” reality check 05:57 From organic-only to paid 06:59 Cost myths & agency pitfalls 10:12 DIY sites, landing pages, readiness 11:28 Perfection vs. progress 13:10 Pricing ads accessibly (no fluff) 19:50 Ads should make money 22:06 Sponsored vs. boosted vs. real ads 24:16 Google vs. Meta vs. LinkedIn 26:35 Authentic brand after corporate 30:28 There’s room for every style 30:59 Where to find Britt & Merit Media Britt's Links: Instagram: https://www.instagram.com/meritmediainc/ Website: https://www.meritmedia.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok
