In this episode of This Mother Means Business , Laura sits down with NYC marketer and Agency 6B founder Vix Reitano to talk building a people-first business, why “business funds families,” and how moms’ intuition translates into bold strategy. We get practical on GEO (Generative Engine Optimization) , natural-language content, showing up in ChatGPT/Gemini searches, and the human touches that still move the needle. If you’re a founder juggling motherhood, marketing, and momentum, this one’s your playbook. In this episode you will hear: 00:14 – Welcome + why this convo finally happened 01:10 – Who is Vix Reitano? (Agency 6B, “Vix the Fix”) 02:23 – Year one of motherhood & finding yourself again 04:29 – “Business funds families” philosophy 05:34 – Why more money in the hands of moms matters 08:43 – Intuition, motherhood, and trusting your gut 12:35 – Building a business for the family you want 13:22 – From TV producer to full-funnel agency (and B2B is still people) 17:34 – We’re all in the people business 18:13 – GEO (Generative Engine Optimization) and showing up in AI search 23:56 – Natural language > jargon (and a quick SEO rewind) 25:48 – Alt text, words-first content, and why “ugly ads” words 28:27 – How to show up in ChatGPT, Gemini, and beyond 31:28 – Old-school moves that still work (podcasts, guest posts, consistency) 32:45 – What changed after baby: boundaries, hours, rituals Vix's Links: Instagram: https://www.instagram.com/vixreitano/ Website: https://agency6b.com/ Join This Mother Means Business : www.thismothermeansbusiness.com Laura's Links: • Website • Laura's Instagram • LJSocial Instagram • LinkedIn • Facebook • Pinterest • TikTok
