Still trying to crack the SEO code in 2025? Jeff Oxford has worked on 300+ eCommerce sites, and he’s here to share what actually works for Shopify merchants now. From why your $300 product may be killing your rankings to how AI tools can scale your SEO ops, Jeff cuts through the noise. This episode delivers a tactical, no-fluff breakdown of SEO strategy in a search landscape increasingly shaped by AI, user behavior, and smarter content. Sponsors: Zipify – Build high-converting sales funnels: zipify.com/KURT Cleverific – Smart order editing for Shopify: cleverific.com/unofficial Address Validator – Reduce delivery address errors: addressvalidator.com Links & Resources: Jeff Oxford – 180marketing.com Kurt Elster – kurtelster.com Tools & Services Mentioned: Ahrefs Claude (Anthropic) Google Search Console Replit ScreenshotOne API Shopify Ubersuggest Work With Kurt: Apply to work with Kurt: ethercycle.com/apply See our client success stories: ethercycle.com/work Get my newsletter: kurtelster.com