What if your side hustle turned into an 8-figure brand selling out every week? Also on YouTube: https://youtu.be/DxGxZ20rfQI Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing. Episode Highlights: Why MKC chose Shopify as their platform and how it drives their success. The secrets behind MKC’s 120+ consecutive weekly product sellouts. How owning your email list can outshine ad spend. Building a thriving direct-to-consumer brand in a competitive market. The challenges and rewards of investing in local manufacturing. What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility. About Brandon Horoho: Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years. Show Links Montana Knife Company: https://montanaknifecompany.com Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany Work with Kurt: https://ethercycle.com/ Sponsors: Cleverific: https://cleverific.com/unofficial Zipify: http://zipify.com/KURT Address Validator: https://www.addressvalidator.com/ Work with Kurt: Grow your Shopify store with me: https://ethercycle.com/apply See our recent client successes: https://ethercycle.com/work
