Save at FXRRacing.com with Pulpmx30 code and also thanks to Firepower Parts and Maxxis Tires. The owner of FXR Racing, Milt Reimer, sits down with Matthes at the 2027 Honda HRC launch about the rise of his company, the roots of it, signing riders and teams, his history with Matthes, what's next for them, moving to the USA and more.
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00:00 Intro at Millville CRF450R test
00:43 Firepower/Maxxis/FXR ad plug
01:38 Millville history and Johnny O's gear tribute
02:58 Milt's Valley Sport and Leisure/Honda dealer days
04:23 Bringing moto style into snow gear
06:18 Lessons from the dealership into building FXR
08:37 MotoGear ramps up & Harley FXR trademark battle
17:00 Maxxis/FXR ad read
17:14 Snow vs moto revenue split
18:00 Malcolm Stewart's impact and fishing brand
19:34 Phil Nicoletti contract negotiation stories
22:14 Next product: protection gear and workwear
24:13 Australia, Quad Lock, and international growth
25:25 Triumph partnership and factory bike investment
27:05 Milt's proudest FXR moments
29:14 Biggest business mistakes and lessons learned
30:50 6D helmet partnership and concussion history
32:02 FTA sister brand discussion
33:37 Winnipeg vs US operations and wrap-up
