Case Study: How Dell Technologies Is Building a DevRel Team

DETROIT — Developer relations, or DevRel to its friends, is not only a coveted career path but also essential to helping developers learn and adopt new technologies. That guidance is a matter of survival for many organizations. The cloud native era demands new skills and new ways of thinking about developers and engineers’ day-to-day jobs. At Dell Technologies, it meant responding to the challenges faced by its existing customer base, which is “very Ops centric — server admins, system admins,” according to Brad Maltz, of Dell. With the rise of the DevOps movement, “what we realized is our end users have been trying to figure out how to become infrastructure developers,” said Maltz, the company’s senior director of DevOps portfolio and DevRel. “They've been trying to figure out how to use infrastructure as code Kubernetes, cloud, all those things.” “And what that means is we need to be able to speak to them where they want to go, when they want to become those developers. That’s led us to build out a developer relations program ... and in doing that, we need to grow out the community, and really help our end users get to where they want to.” In this episode of The New Stack’s Makers podcast, Maltz spoke to Heather Joslyn, TNS features editor, about how Dell has, since August, been busy creating a DevRel team to aid its enterprise customers seeking to adopt DevOps as a way of doing business. This On the Road edition of Makers, recorded at KubeCon + CloudNativeCon North America in the Motor City, was sponsored by Dell Technologies.