How to Protect Your Business Legally Without Getting Overwhelmed with Noeli Serna

If you’re building a business and “the legal stuff” keeps getting pushed to the bottom of the list, this episode is your reset.

Paulina sits down with corporate attorney + mom Noeli Serna to walk through how to protect your business early (without spiraling)—from choosing a name the right way, to trademark basics, to the contract clauses that come back to bite you when you move fast.

In this episode, you’ll learn how to:

• Use AI wisely (and why “ChatGPT contracts” can get you in trouble) 
• Know when it’s time to stop treating your business like a hobby and actually get legal 
• Do a quick trademark “knockout search” before you spend money on branding 
• Keep business + personal finances separate (and why it matters) 
• Protect yourself with the right partnership agreement + clean business records 
• Spot the contract fine print that can block subcontractors, trap you in bad terms, or mess with payment 

Noeli also shares what she had to unlearn as a daughter of immigrants, how delegation changed her life as a working mom, and resources for women entrepreneurs. You don't want to miss this!