In this episode, we sit down with Gloria Chou, award-winning PR strategist and host of the Small Business PR Podcast. Gloria shares how anyone—especially BIPOC and female founders—can get featured in top-tier media like Forbes, Vogue, and The New York Times without paying a PR agency or having insider connections.You will learnHow Gloria went from U.S. diplomat to PR expertWhy traditional PR is broken—and how she disrupts itThe CPR Pitching Method (Clarity, Personalization, Relevance)How to write subject lines that get openedTools to find the right journalists and contactsWhy being specific and timely is everything in your pitchPro tips for getting local TV coverage—even with zero connectionsHow to overcome imposter syndrome and confidently press "send"💡 If you've ever said “I’m not ready for PR” or “I don’t have a story,” this episode is for YOU.TIME STAMPS: 02:39 – 03:08 – Gloria introduces the CPR method for writing effective pitches.03:52 – 06:08 – Tip: Use Google News Alert to monitor relevant news.06:08 – 06:44 – How to approach journalists after crafting a strong pitch?06:44 – 07:10 – Tools #1 & #2: Google Alerts and Perplexity.ai.07:10 – 07:56 – Tool #3: HARO and SourceofSources.com.08:22 – 08:59 – Tool #4: Substack for connecting with journalists.LINKS:FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time & How to Shine on Camerahttps://www.kimrittberg.com/tips Follow host Kim Rittberg on Instagram https://www.instagram.com/kimrittbergSubscribe to Kim's YouTube Channel http://youtube.com/@kimrittbergcontent to Make Better Videos that Convert GUEST LINKS:PR Secrets Masterclass: gloriachoupr.com/masterclassSmallBiz PR Facebook Group: www.getfeaturednow.comPR Starter Pack for Small Businesses: www.prstarterpack.comSmall Business PR Podcast: https://podcasts.apple.com/us/podcast/small-business-pr/id1588143586Freebie: Proven Podcast Pitch Template to Get onto Any Podcast (featured in Business Insider): https://learn.gloriachoupr.com/podcastfeatureFreebie: 10 Story Angles ANYONE Pitch to Get Free PR: https://learn.gloriachoupr.com/optin-10storyanglesGloria Chou’s Website: www.gloriachoupr.comInstagram: https://instagram.com/gloriachouprLinkedIn: https://www.linkedin.com/in/gloriaychouYoutube: https://www.youtube.com/@smallbusinessprTwitter: https://twitter.com/gloriachouprTiktok: https://www.tiktok.com/@gloriachouprFacebook: https://www.facebook.com/gloriachouprPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!
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