100. Podcasts

What goes into creating an episode of The Economics of Everyday Things? And how do shows like this one make money? Zachary Crockett turns the mic on himself.

 

• SOURCES:
  • Gabe Tartaglia, vice president of podcast and satellite monetization at SiriusXM.
  • Gabe Roth, editorial director of the Freakonomics Radio Network.
  • Sarah Lilley, senior producer of The Economics of Everyday Things.
  • Jeremy Johnston, audio engineer at the Freakonomics Radio Network.
  • Daniel Moritz-Rabson, fact-checker at the Freakonomics Radio Network.

 

• RESOURCES:
  • "Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB," (International Advertising Bureau, 2025).
  • "Cost per Thousand (CPM) Definition and Its Role in Marketing," by Will Kenton (Investopedia, 2024).
  • "Podcast Statistics You Need To Know," (Backlinko).

 

• APM Music — Licensing

 

 

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