The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underrepresented, comprising just one-third of top-tier roles. This disparity raises critical questions about the systemic barriers that prevent women from rising to senior leadership positions in PR agencies and organizations. In this episode, we examine the challenges faced by women in their careers, the personal and societal factors that hinder their progress, and the strategies they’ve employed to overcome these obstacles. Sue Heuman is a strong female leader in the PR industry, a designated Master Communicator through IABC, Past Chair of the IABC Global Communication Certification Council, and an executive leader. Listen For 7:35 Where Are the Mentors? 9:38 Too Harsh or Too Soft? The Impossible Standards for Female Leaders 12:23 Sue’s Jaw-Dropping Boardroom Story 14:23 The Confidence Gap: Why Women Don’t Apply 22:48 Answer to Last Episode’s Question From Guest Carmine Gallo Guest: Sue Heuman, IABC Fellow, Master Communicator Website | LinkedIn Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
