In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’s being told—and the tools we’re using to tell it? In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist’s inbox. Listen For 5:56 Why Journalists Are Still Drowning in Spam 7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time 10:20 Is the Definition of “Journalist” Changing? 14:05 What Journalists Really Want from PR People 20:15 Answer to Last Episode’s Question From Guest Graham Goodkind Guest: Brett Farmiloe Website | Email | X | LinkedIn | HARO LinkedIn Stories and Strategies Website Curzon Public Relations Website Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
