Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization). Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For 5:32 What’s the difference between SEO, AEO, and GEO? 8:32 Is Google losing its dominance in the search space to tools like ChatGPT? 11:24 Can AI-generated thought leadership be trusted? 13:28How should PR professionals train AI tools to deliver better content results? 18:19 Answer to Last Episode’s Question from Susana Mendoza Guest: Jonathan Mast Website | Email | X | Facebook Rate this podcast with just one click Stories and Strategies Website Curzon Public Relations Website Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it. Apply to be a guest on the podcast Connect with us LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest Request a transcript of this episode Support the show
