In this episode I'm joined by Collette Philip who runs multi award-winning anti-racist brand and strategy consultancy, Brand By Me . Brand by Me help organisations harness the power of brand strategy to embed anti-racism, drive equity and tackle injustice. In the first half of the podcast we hear from Collette about social justice, social responsibility through the work of her consultancy, we discuss what this means for small and micro businesses and Collette leads by example sharing how she's audited her own consultancy which is now in it's eighth year, and how you can do the same. In the second half we start to think about online spaces, racism, psychological safety and positionality (and why this is more helpful than thinking of privilege), and we do this by taking a look the words one of my black participants used to describe being 'pushed up a ladder' and how harmful ultra visibility can be for black women in online spaces when leaders expect minoritised people to work for free to effect change. This is honestly such a brilliant conversation, with metaphors about sharks, scarcity mindset and much more. Collette and I mention the following people, and reccomend their books and blogs as further reading Skin In The Game by Nassim Nicholas Taleb Nova Reid on substack Sway by Pragya Agarwal Scarcity by Sendhil Mullainathan and Eldar Shafir You can also find Collettes blog 'Doing the work' over on substack For more psychological insights and to connect with Leila Ainge, visit www.leilaainge.co.uk and follow her on Instagram @leilaainge / Linkedin and substack Psychologically Speaking is proudly produced by Buckers at Decibelle Creative www.decibellecreative.com / @decibelle_creative /
