How Do You Consume Podcasts – PCI 481

How Do You Consume Podcasts?

Podcast consumption looks different for everyone—and it continues to change as audio, video and short-form content become more connected.

In this episode of Podcast Insider, Mike Dell, Dave Clements and MacKenzie Bennett share how they discover and consume podcasts. MacKenzie primarily listens through Apple Podcasts but often discovers new shows through social media. Dave has shifted from traditional podcast apps toward YouTube and audiobooks, while Mike maintains organized podcast playlists but also consumes much of his long-form content through YouTube.

The conversation explores how video can help podcasters become more discoverable, even when their audience ultimately prefers to listen. The team also discusses the value of short promotional clips, simple video workflows and experimenting with different formats without turning podcast production into a full-time job.

In This Episode

• How podcast listening habits change over time
• Why social media is becoming an important podcast discovery tool
• The difference between how people discover and consume content
• Why YouTube is increasingly part of the podcast ecosystem
• Whether podcasters should create audio, video or both
• Simple ways to create promotional video content
• Why consistency and quality may matter more than publishing frequently
• How podcasters can test new formats based on audience behavior

One key takeaway: podcasters should think like consumers. Experiment with audio, video and short-form content, pay attention to how your audience responds and focus your effort on the formats that work best for your show.

How do you consume podcasts? Do you listen through a podcast app, watch on YouTube or discover shows through TikTok, Instagram or another platform? Let us know.