[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You’ll discover why traditional ROAS can lead you astray, how NAC and MER reveal true performance, and why “contribution” trumps “attribution” when it comes to scaling profitably. They also dive into how tools like CAPI Import and the Tier 11 Data Suite connect the dots across paid and organic touchpoints, helping brands unlock hidden revenue and cut wasted spend. Whether you're a Shopify powerhouse or a service-based business, this episode will change how you view your media mix—and give you the frameworks to invest with confidence. Chapters: 00:00:00 – Kicking Things Off: What’s REALLY Fueling Your Sales? 00:01:01 – The Traffic You Ignore Might Be Closing Your Deals 00:01:33 – Inside a $100M Ad Account: What the Data Really Says 00:02:22 – The Dirty Truth About Marketing “Solutions” 00:02:58 – Ralph Gets Real About Creative That Converts 00:05:54 – Clean Data or Dead Spend: Your Choice 00:07:08 – Why Most Marketers Misread Growth Signals 00:15:43 – Amazon Showdown: Vendor vs. Seller Central Exposed 00:26:07 – How to Spot Wasted Ad Spend with One Metric 00:33:02 – Stop Confusing Attribution with Contribution (It’s Costing You) 00:35:18 – The Metric That Changes Everything About Ad Spend 00:36:01 – Why You're Probably Overspending on Brand Terms 00:36:56 – Performance Gaps Hiding in Plain Sight 00:37:43 – Case Study Reveal: What Changed After the Hire 00:38:45 – Amazon’s Hidden Influence on Your Shopify Store 00:39:16 – The Strategic Way to Manage Campaign Chaos 00:43:58 – When Google’s Automation Fights Your Results 00:46:46 – The “Feeder Strategy” You Should Be Using for Holidays 00:48:32 – Behind Closed Doors: Real Consulting Conversations 00:53:44 – Final Word: What to Do With All This Insight LINKS AND RESOURCES: Tier 11 Jobs Perpetual Traffic on YouTube Tiereleven.com Mongoose Media Perpetual Traffic Survey Perpetual Traffic Website Follow Perpetual Traffic on Twitter Connect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: www.AdRoll.com/PT