Unveiling the Fintech Marketing Landscape

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies.

Tune in to learn:

• What is Broadridge (2:30)
• Learnings from JPMorgan Chase (6:20)
• How to approach your first 90 days as CMO (11:00)
• Marketing to a B2B audience (22:30)
• How AI can be explored (31:30)
• Building resilience (39:00)

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