The Aussie plan for global domination

Andrew Abdo, National Rugby League (NRL) CEO, joins the show for a wide-ranging conversation, as its global ambitions solidify. In London for the England-Australia Ashes Test series, he reflects on five years at the helm of Australia's biggest sports league by viewership, a stint which has seen major revenue growth and international expansion, in the Pacific and to Las Vegas. He sets out the NRL's approach to international markets, reflects on the league's global vision - including its relationship with the Super League in the UK - and, as the NRL's next domestic broadcast rights cycle approaches, Australia's dynamic media market. Abdo also shares his approach to longer-term challenges, including artificial intelligence, private equity investment and real estate development, and gives his advice to international organisations coming into Australia as the 2032 Olympics loom on the horizon. - - -- Join 200 influential sports leaders at Leaders Meet: Australia in Brisbane on 4th and 5th February 2026 - for more information head to https://leadersinsport.com/sport-business/leaders-events/leaders-meet-australia/