How many cannabis companies do you know that have been around for 26 years—and are still thriving? Today, we meet BigMike , founder and CEO of Advanced Nutrients . His story begins in California, where, in his twenties, he started cultivating cannabis. At the time, the big fertilizer companies were too afraid to develop products specifically for the cannabis industry—but BigMike knew that what worked for tomatoes and cucumbers didn't work for cannabis. Determined, he assembled a team of top plant scientists to develop the world's most advanced cannabis nutrients—an approach that remains the backbone of the company's success today. Now sold in over 120 countries, Advanced Nutrients continues to expand globally, making major inroads in Europe and beyond as legalization spreads. In this episode, BigMike shares insights into their groundbreaking polyploid genetics, emerging global opportunities, and what's next for the cannabis industry. https://www.advancednutrients.com Innovating Cannabis is produced and hosted by Pam Chmiel, a journalist, freelance writer, and marketing and PR specialist in the cannabis industry. Get in touch to discuss your business strategy or explore working together at
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