新东家博裕资本（博裕资本）虽是顶级私募 ，但其“投资者”身份能否转变为“经营者”身份，被打上了巨大问号 。博裕高调宣布计划将门店从8000家扩张至2万家 ，这一战略被认为是对星巴克核心品牌定位（品牌原有的一些调性 / 定位）的根本性误读 。
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