Mallorie Hayes joined the Journey to discuss the importance of storytelling, outreach, and education to consumers, legislators, and key stakeholders. During this conversation, she shares her journey into the almond industry and her role in advocating for almond growers. Hayes highlights the industry's efforts in sustainability, legislative engagement and the significance of building strong relationships to advance the industry. “ Tell everyone about the almond industry: the good work that we're doing, the wonderful product that we have…The more we can get our story out there and be the ones to tell it, I think the better off we will be and the more success we will have.” - Mallorie Hayes In Today’s episode: Meet Mallorie Hayes, government and public affairs manager at Blue Diamond Growers Discover the efforts being made by Hayes and others to advocate for the almond industry and reach out to key stakeholders Understand the importance of grower involvement in advocacy for the almond industry Consider key challenges and opportunities ahead in 2025 and beyond. The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
